Leave Your PPC Campaigns to us so you can focus on sucCess
Pay-Per-Click
We are dedicated to optimising your pay-per-click campaigns. Our team will create and manage your ads, track performance, and make data-driven adjustments to ensure you get the best results. By taking care of every aspect of your PPC strategy, we allow you to focus on your core business activities. Whether you want to increase website traffic, attract new customers, or boost sales, we have the expertise to help you achieve your goals.
Streamlined PPC Solutions
Campaign Scheduling
We make scheduling your PPC campaigns a breeze. Our team will plan and launch your ads at optimal times to ensure they reach your target audience when they are most likely to convert. This way, you stay in control while we handle the heavy lifting, ensuring your PPC campaigns are consistent and effective.
Analytics
Gain clear insights with our detailed analytics. We provide you with comprehensive performance reports, allowing you to track metrics such as click-through rates, conversion rates, and cost-per-click. With these insights, you can refine your strategy and achieve better results.
Ad Management
Manage your PPC ads effortlessly with our expert ad management services. We optimise your ads, monitor performance, and make necessary adjustments to maximise ROI. This ensures your ads are always performing at their best, freeing you up to focus on other important tasks.
Ready To Achieve Great Results?
Our team will work closely with you to understand your advertising goals and create a PPC strategy that resonates with your audience.
Objective: To reduce the cost per conversion while maintaining a high level of impressions and clicks for our client’s PPC campaigns.
Results:
- Cost Per Conversion: Achieved an average cost per conversion of £8.40, significantly under the target range.
- Impressions Summary: Maintained a steady flow of 24,199 impressions.
- Clicks Summary: Generated 1,940 clicks, representing a 6.25% increase in click-through rate.
Platforms
Google Ads
- Targeted Advertising: We create highly targeted campaigns using keyword research and audience insights to reach potential customers at the right time.
- Performance Monitoring: Our team continuously monitors ad performance, adjusting bids and keywords to optimise results.
- Cost Management: By focusing on reducing cost per conversion, we ensure that your advertising budget is used efficiently.
Meta Ads
- Engaging Content: We create visually appealing and engaging ads that resonate with your target audience on Meta’s platforms.
- Audience Insights: Using Meta’s detailed audience insights, we target users based on interests, behaviours, and demographics.
- Performance Tracking: We track engagement metrics and conversion rates to continuously improve ad performance.
Bing Ads
- Complementary Strategy: We use Bing Ads to complement your Google Ads campaigns, reaching a broader audience and capturing additional market share.
- Audience Targeting: Bing Ads allows us to target specific demographics, enhancing the precision of your campaigns.
- Cost-Effective: Often more cost-effective than other platforms, Bing Ads helps in achieving good ROI with lower competition.
LinkedIn Ads
- Professional Targeting: LinkedIn Ads allow us to reach professionals based on job title, industry, and company size, making it ideal for B2B marketing.
- Sponsored Content: We create and promote content that drives engagement and builds relationships with your target audience.
- Lead Generation: Utilise LinkedIn’s Lead Gen Forms to capture high-quality leads directly from the platform, enhancing your marketing funnel.
What We Do
Keyword Research
We conduct thorough keyword research to identify the most effective terms and phrases for your PPC campaigns, ensuring your ads reach the right audience.
Ad Creation
Our team creates compelling and relevant ads that attract clicks and drive conversions, tailored to the unique requirements of each PPC platform.
Bid Management
We continuously monitor and adjust your bids to optimise ad spend and achieve the best possible return on investment.
Campaign Optimisation
Using data-driven insights, we refine and adjust your campaigns to improve performance, enhance ad relevance, and increase conversion rates.
A/B Testing
We perform A/B testing on your ads and landing pages to determine the most effective strategies and elements, driving continuous improvement.
Performance Monitoring
Our team keeps a close eye on campaign metrics, providing detailed reports and insights to help you understand and improve your PPC efforts.
Remarketing
We implement remarketing strategies to re-engage visitors who have previously interacted with your site, increasing the likelihood of conversion.
Platform-Specific Strategies
We tailor our PPC strategies for each platform (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads) to maximise effectiveness and reach.
